Substantial focus is often given to a company’s employee attraction strategies – which could include hiring bonuses, relocation allotments, above-market wages and competitive health insurance options – especially in today’s job market. However, the importance of a company’s employee retention tactics – which Jess Lambrecht, executive director of continuing education and community engagement at the University of Wisconsin-Green Bay (UWGB), said is one of the most important tools companies have in their toolbox – can sometimes get overlooked.